The 10 Commandments of Graphic Design Arts – part 3
Continuing…
- Thou shall remember the CMYK color model
Another very serious problem is the tradition of open or closed files with forgotten RGB files. Beware, for there is no misunderstanding, to make something clear from the beginning. It’s a different thing the accidental RGB images integration in a document where everything else is CMYK and another thing the pre-planned workflow based entirely on RGB photos.
Once we have decided to deliver a record of all lines and images in CMYK, we have to check our records before sending it to pre-press. Checking mechanisms in such cases are too many in all programs. We again propose if you do not know how, to read carefully the instructions of the software or ask your colleagues. The professional layout programs provide, at any time, the ability to control all of the contents of document files. The same happens during files exit for packing and shipping as open. Also Graphic Design programs can give us information on the types of files they contain. But even if we close our work in pdf, we can through Acrobat Pro to do a pre print control, a preflight of our work.
It is not only the problem of RGB images that should concern us, but how to do the black and white images, how to convert an RGB image to CMYK, i.e. what percentage of black, what GCR and UCR.
- Thou shall not match different picture extensions
When we talk about layout in Photoshop? When we talk about setting up a book in Microsoft Word? When one obtains gif image files from Internet at 72 dpi and animation? Make a trip in a studio, sit a couple of hours and you will see …
There is a very specific set of file types used in Graphic Design and these are pdf, eps, ai, cdr, qxd, ind, tiff, psd, jpeg. It is not the gif, or the picts, nor bmp, nor wmf, or what we find on Internet at super-low resolution and we want to do it 500% magnification. … Click to continue reading…